Who Are the Food E-vangelists?

These are important agvocates (those advocating for agriculture) as they are speaking out on food issues. Using word-of-mouth, social media, or blogs they share information about ingredients, brands, and purchasing. They want source, processing, production techniques and names of farms or suppliers on labels . “They have high expectations that global food companies will work with them interactively on product improvements and new products, communicate transparently about sourcing and manufacturing processes, and answer questions.”

From the November 15, 2013 issue of Texas Agriculture, published by the Texas Farm Bureau

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